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| Vivid colour and sleek, sporty lines were signatures of Izumi Ogino's Anteprima collection. Photograph above and cover picture of Dhruv Kapoor SS26 by Jay Zoo for DAM |
Anteprima’s Spring/Summer 2026 collection opened at Milan Fashion Week, presenting a measured and deliberate approach to contemporary womenswear. Known for designs that balance elegance with function, the Japanese label delivered a show that underscored its consistency rather than spectacle. Story by Jeanne-Marie Cilento. Photographs by Jay Zoo
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Sheer layers and knits gave the collection a sporty aesthetic. |
Silhouettes were fluid and wearable, intended for real movement, while accessories such as new iterations of the Wirebag reinforced the designer's dual emphasis on utility and refinement. The result was a collection that felt modern without being trend-driven.
Ogino has built Anteprima on these principles since founding the brand in 1993. Five years later, she became the first Japanese female designer to present at Milan Fashion Week, establishing herself in a highly competitive international arena.
That achievement was more than symbolic; it marked the beginning of a career defined by her ability to merge cultural influences: Japanese craftsmanship and precision with Italian passion and flair.
Over three decades, Ogino has returned to the same core values: utiliatrian design, fine detailing, and an understanding of women’s multifaceted lives. She has often stated that her aim is to create clothes that provide ease, and the SS26 collection reflected this philosophy clearly. These were garments made to fit into daily life while retaining a quiet sense of sophistication.
While Anteprima does not rely on bold theatrics to make its mark, Ogino continues to evolve the label through innovation and cultural engagement. Beyond the runway, she has supported artistic collaborations, aligning the brand with broader conversations around creativity and craft.
This combination of steady identity and thoughtful growth has kept Anteprima relevant on the Milan stage. The SS26 collection was not a departure but a reaffirmation of the label's direction: clothing that emphasizes subtle strength, functionality, and long-term wearability.
In a fashion week filled with dramatic statements, Ogino’s
work stood apart by remaining firmly aligned with her founding principles. For the designer, success is not defined by chasing current proclivities, but by refining an
aesthetic that continues to resonate with women more than 30 years on.
Scroll down to see more highlights from the Anteprima SS26 collection in Milan
