Amelia Gray wears the new AW24 Pucci body-hugging activewear in the fashion house's print. |
Pucci’s Autumn/Winter 2024 collection, under the creative direction of Camille Miceli, delivers an exhilarating burst of color and style, aptly titled Parade. With Amelia Gray as the face of the campaign, the collection marches to a rhythm of its own, blending Pucci codes with fresh energy. Miceli has crafted a visual kaleidoscope where prints collide with sleek silhouettes, and urban polish meets romantic pop-rock. This season is all about freedom, boldness, and playful sophistication, writes Antonio Visconti. Photographs by Johnny Dufort
Vibrant colour and Pucci prints pop when contrasted against black |
This interplay between flamboyance and fluidity defines the collection, which deftly balances masculine and feminine elements.
From taffeta balloon sleeves and A-line skirts to sleek jersey dresses trimmed with iconic Pucci prints, the collection embraces a wide array of silhouettes.
Ultra-slim suits shimmer with glittery stripes, while body-hugging statement pieces echo the activewear aesthetic. It’s a playful dance of structure and fluidity that captures the essence of contemporary glamour.
A Trio of Moods: City, Sea and Sunset
Miceli’s new collection traverses three distinct stylistic moods. Late Summer in the City kicks off the collection with a bold reintroduction of the Orchidee print, alongside Pucci classics like Marmo and Iride. These rhythmic, colorful patterns are set against dark backdrops, highlighting their energy in a cityscape setting. Fluid jersey tops, tailored trousers, and dresses with halter and high-neck styles bring a sense of movement and urban sophistication.
Fluid skirts in pinks and black are striking yet relate back to Pucci's storied design past |
Signature Pucci motifs such as Orchidee and Festa take centre stage on light, flowing garments made for resort life and tropical getaways.
Finally, Urban Sunset ushers in an arty, feminine sensibility with blush pinks and blacks. Embellished knits and frilled tops are paired with fluid skirts, while the collection’s Marmo-inspired denim gets a refresh. This theme nods to the world of dance, with a sense of poised movement and elegance.
Accessories to Elevate the Everyday
Pucci’s collection is not just about clothing ~ it’s a
complete lifestyle. The accessory lineup delivers standout pieces, including
the Jewel sandal with feathers and pearls, and black utility boots adorned with
foulard details. The Yummy shoulder and bucket bags come in colorful hues suited for daily use, while a sleek weekend carryall and sophisticated evening
clutch round out the collection’s handbags.
The Pucci Lifestyle: Beyond Fashion
Camille Miceli ensures the Pucci world extends beyond the runway. The Parade collection introduces unique lifestyle products, from custom playing cards to luxurious dog accessories like plush beds and outerwear.
Playful yet practical, these items, including Marmo-covered alarm clocks and paddle rackets, reflect Pucci’s commitment to fusing past and present with a wink towards the future.
With the latest collection, Miceli has cleverly revived Pucci’s iconic heritage while propelling it into a new era of expressive, joyful design. Each piece, from the flamboyant prints to the innovative accessories, tell a story of exuberant creativity and individuality.
See highlights from the Autumn/Winter 2024 Pucci collection below