Thursday 11 April 2024

Iconic Prints, Modern Flair: Pucci's Spring/Summer 2024 Collection in Rome

Eva Herzigová and Mariacarla Boscono at a historic palace in Rome for Pucci's SS24 collection
Set against the backdrop of a 16th century Roman palazzo, Pucci's new Spring/Summer 2024 collection, added a touch of brilliant colour and pattern to the historic building. Artistic director, Camille Miceli, brought along Nineties supermodels Christy Turlington and Eva Herzigová to wear her new designs. Isabella Rossellini closed the runway show in a vividly hued confection that exuded a bold, modern style capturing the designer’s skillful fusion of heritage and innovation, writes Antonio Visconti 

Designer Camille Miceli with models from 
her show, including Christy Turlington, 
Eva Herzigová and Mariacarla Boscono.

In the world of Italian fashion, Emilio Pucci signifies audacious pattern and a certain louche midcentury aesthetic that is particularly in mode now.

The latest collection, shown in Rome, called Very Vivara, not only paid homage to the brand's iconic Vivara print but also marked a significant milestone with Camille Miceli's second runway show as the house's artistic director.

The setting at Rome's historic Palazzo Altemps, added a note of grandeur and history to the occasion. Christy Turlington opened the show and brought a dash of natural glamour wearing little make-up except a dark, burgundy lipstick and sporting a long, black caftan embellished with Pucci motifs. Overall, the eclectic fusion of heritage designs with contemporary interpretations set the tone for a collection that exuded both chutzpa and an urbane modernity. 

Isabella Rossellini's return to the runway in another historic Pucci print was a moment of nostalgia and celebration. Her connection to the brand, dating back to a photo shoot in 1990, resonates with the Italian label's enduring legacy as a favorite among celebrities and fashionistas.

At the finale of the show, 
Isabella Rosselllini with 
Pucci's artistic director 

As the rippling waters of the Mediterranean inspired the Vivara print, the collection echoed the organic and geometric beauty of nature, intertwined with Pucci's signature vivacity.

The print is a symbol of Emilio Pucci's connection to the sea and the picturesque island of Vivara, near Capri. Miceli's reinterpretation of the design breathes new life into the motif, infusing it with an allure to captivate a new audience.

From designs that would work in the city to beachwear, the collection demonstrated a masterful remix of classic motifs, accentuated by three defining prints of this season: Cigni, Bersaglio, and Chiave. These prints, along with the enduring presence of Pesci and Iride, painted a vibrant spectrum of colors and patterns, from aquatic blues to floral hues.

The silhouettes presented a harmonious blend of sophistication and playfulness. Foulard-style silk dresses, ensembles in gabardine with print inlays, and asymmetric tops and skirts reflect a novel spirit.

Embellishments such as all-over paillette embroidery, leather accents, and chain details add a touch of luxury. The accessories complemented the collection's themes such as the sandals outlined with leaves and elegant bags, featuring Pucci scarf detailing and chain straps. 

Camille Miceli's long design experience plus her fresh creative vision ensured this Pucci collection was a successful blend of reinvigorated historic prints and a cosmopolitan, contemporary aesthetic. 

Scroll down to see the full SS24 Pucci collection in Rome

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