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| The life-size, 35-metre-tall rocket ship at Karl Lagerfeld's Chanel show that formed the backdrop to the Autumn/Winter 2017collection at the Grand Palais in Paris. Cover picture of Yuima Nakazato AW25 Paris Haute Couture by Jay Zoo for DAM |
Fashion shows can often feel exclusive, reserved for the very rich, the very famous or the very well-connected. This perception has been aided by depictions of the catwalk in film and TV, think The Devil Wears Prada, Zoolander, Absolutely Fabulous, which simply confirm the widely held view of fashion as synonymous with artifice and superficiality.
Yet, while the catwalk is undoubtedly a stage for pomp and social peacocking, it is also a serious business. It can make or break a collection’s success, and launch designers and models into the fashion stratosphere. Catwalk: The Art of the Fashion Show at the V&A in Dundee unveils this reality, offering an access-all-areas glimpse into the intricate world of fashion, revealing great complexity beyond the perceived superficiality.
This exhibition is superbly co-curated by the museum’s Kirsty Hassard and Svetlana Panova, along with Jochen Eisenbrand and Katharina Krawcyzck of the Vitra Design Museum in Germany, where the show originated. It chronicles fashion’s 125-year catwalk journey, exploring its rich history and enduring cultural significance.
It was an Englishman, Charles Frederick Worth, who pioneered the catwalk in mid 19th-century Paris, where he revolutionised fashion presentations by using live models instead of static mannequins. Runway shows allowed models to showcase complete outfits and provided wealthy clients with a more immersive view of Worth’s designs.
By the early 1900s, these fashion parades held in Parisian ballrooms started to evolve into more theatrical events. This trend continued into the 1920s, when shows grew increasingly spectacular and decadent, with Gabrielle Chanel famously presenting models descending the mirrored staircase in her iconic atelier at 31 rue Cambon, Paris.
Fashion and history
On loan from the Balenciaga archive, and seen for the first time in the UK, there is an exquisite array of outfits presented on miniature wire mannequins. This display describes how, in 1945, as Paris emerged from Nazi occupation, the city faced a shortage of materials, making conventional fashion shows impossible. Titled “théâtre de la mode”, this ingenious solution presented haute couture at micro scale to buyers, press and clients, allowing Paris to reclaim its status as the fashion capital of the world.
The exhibition shows how post second world war, catwalk shows expanded in scale, ambition and location, with designers keen to make a lasting impression. André Courrèges and Paco Rabanne were pioneers in the 1960s, while from the 1980s onwards, Thierry Mugler and Jean Paul Gaultier helped to modernise presentations, connecting them with pop culture and mass audiences.
The emergence of the “supermodels” in the late 1980s and 1990s helped to turn catwalks into cultural phenomena. Groundbreaking shows, such as Versace’s spring/summer 1991, where models who were stars in their own right walked to George Michael’s Freedom, highlighted a dynamic synergy between fashion and pop culture.
By the late 20th century, designers including Alexander McQueen were creating unforgettable fashion moments, such as the No. 13 collection (spring/summer 1999), where model Shalom Harlow wore a white dress that was sprayed by two robots.
Notably, the exhibit dedicated to Hussein Chalayan showcases his contribution towards the transformation of fashion shows into more artistic and cerebral experiences. His 2000 After Words collection, featuring wearable furniture, challenged traditional norms and paved the way for more artistic presentations.
Spectacle, innovation, commerce
There is plenty of fashion spectacle throughout, the exhibition excelling with a curated selection of iconic pieces from the likes of Viktor & Rolf, Maison Martin Margiela, Vivienne Westwood, Loewe, Chanel, Prada, Louis Vuitton, Yohji Yamamoto and Iris van Herpen – the range is dazzling.
I was captivated by the voluminous but solemn blue Balenciaga velvet dress from the spring/summer 2020 collection by Georgian designer Demna Gvasalia. Evoking a Victorian silhouette, yet with no decoration and a tailored bodice, it reflects fashion’s historical roots in contrast with unfussy modern design.
The powerful silhouette and electric blue tone bring a seriousness to an otherwise radical or performative aesthetic. Positioned in the exhibition, it reminds us how modernity is always tethered to historical influences.
The exhibition showcases how catwalks have become crucial for brand marketing, merging art, commerce and entertainment, while engaging global audiences through digital channels. It includes invitations and artwork from key designers, along with miniature models of Chanel’s 2014 Supermarket and 2017 Space Rocket shows, offering insights into the intricate yet monumental scale of catwalk productions.
The curators have seamlessly integrated Scotland’s contribution to catwalk history too, charting the influence of fabrics like tweed and tartan, and featuring photographs from Glasgow’s Empire Exhibition in 1938, possibly Scotland’s earliest fashion show. There are also fascinating images from Dior’s inaugural Scottish shows in 1955 in Glasgow and at Gleneagles, echoed almost 70 years later with a 2024 Dior show (under designer Maria Grazia Chuiri) where models walked the exquisite topiaried gardens of Drummond Castle in Perthshire.
The exhibition includes the coveted label Le Kilt, featuring an outfit from the 2024 show, created in collaboration with Dior, further highlighting the the fashion house’s Scotland connection. Prominent Scottish designers are also featured, such as Christopher Kane, Charles Jeffrey and the poignant inclusion of an outfit by the late Pam Hogg who died last November.
The exhibition highlights how catwalks can mirror societal changes and evolving beauty standards. I was thrilled to see the inclusion of Rick Owens’ Spring/Summer 2016 presentation, where a 40-strong group of female “steppers” stomped down the runway in poses and expressions that defied typical beauty expectations.
The show caters to diverse audiences and ages, featuring dynamic catwalk and backstage photography by British photographer Robert Fairer, who has captured the energy and spirit of the fashion industry since the early 1990s. Engaging and interactive exhibits also let audiences in on the inner workings of fashion shows, including hairstyling and make-up.
Fun selfie opportunities allow visitors to engage with fashion’s more flamboyant side which make you feel like part of the exhibition, rather than merely an observer. This excellent V&A show truly challenges and expands our perception of the catwalk, leading audiences towards a lasting and deeper respect for the art of fashion and its important and enduring influence.
Mal James, Personal Chair of Fashion Design, University of Edinburgh, Edinburgh College of Art, University of Edinburgh