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Naomi Watts in gingham and black leather at the Celine SS26 show in Paris. |
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V from the K-Pop band BTS was one of the stars in the Celine front row. |
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Naomi Watts in gingham and black leather at the Celine SS26 show in Paris. |
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V from the K-Pop band BTS was one of the stars in the Celine front row. |
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The brilliant hues of the new Issey Miyake IM Men collection at the Cartier Foundation in Paris. Photograph (above) by Jay Zoo for DAM. |
Under the scorching summer sun in Paris, Issey Miyake’s IM Men returned to the runway with Dancing Texture, a Spring/Summer 2026 collection inspired by Japanese ceramicist Shoji Kamoda. The show transformed fabric into sculpture, channeling bold forms into designs that shimmered, swirled, and unfolded in motion. With a new ASICS footwear collaboration and a design team pushing boundaries, the collection marked a powerful fusion of tradition, technology, and transformation. Story by Jeanne-Marie Cilento. Photographs by Jay Zoo and Andrea Heinsohn
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The fabrics recalling the ceramicist Shoji Kamoda, were key to the new collection shown in Paris. Photograph: Andrea Heinsohn |
For Spring/Summer 2026, the Japanese house stepped into new terrain
by looking to an old master: pioneering Japanese ceramicist Shoji Kamoda
(1933–1983), whose short but radical career transformed the very language of
clay. Now, his quiet revolution finds a second life, this time, not on the
wheel, but on the body.
Kamoda, trained in Kyoto and active in Mashiko and Töno, was
known for challenging the boundaries of ceramic form and texture. Through bold
glazes, engraved surfaces, and sculptural shapes, he rejected the purely
functional in favor of pieces that seemed to hum with inner movement. IM Men,
the last line personally envisioned by Issey Miyake,
takes that same spirit of experimentation and applies it to cloth. The result
is Dancing Texture, a kinetic menswear collection that interprets Kamoda’s
essence not as reference, but as transformation.
The show was an audacious, cerebral continuation of Issey Miyake’s vision ~ not simply designed, but engineered, often with humour, intelligence, and occasionally delightful excess
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The performance part of the show added another layer of meaning to the collection, with the dancers wearing the textiles inspired by Kamoda's pottery. Photograph: Jay Zoo |
Dramatic choreography animated the designs in ways that brought Kamoda’s tactile world to life. Like clay turned
on a wheel, the clothes seemed to emerge in real time, catching light, casting
shadow, constantly re-forming.
Divided into a conceptually rich series, the collection offered a masterclass in textile innovation. The Urokomon series drew from Kamoda’s recurring use of fish scale-like patterns, employing a process where printed designs are gradually revealed by washing away parts of the upper fabric layer, echoing the unpredictability of firing ceramics. The Gintō pieces channeled the metallic lustre of Kamoda’s silver-glazed works, rendered here in fabrics that folded like armor yet floated like paper. Kaiyu used pigment printing to mimic the contrast between celadon glazes and exposed clay, while the Engrave series featured jacquard-woven, heat-sensitive materials that seemed to rise in waves under the touch of warmth.
The ceramicist was most keenly felt in the collection's philosophical undercurrent: the idea that everyday objects, when shaped with care and purpose carry emotional resonance
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The designs mixed the futuristic with folds that related back to origami, plus the new footwear designed with Asics. Photograph: Jay Zoo |
The silhouettes ranged from space-age tailoring, coats with collars that unfolded like origami sculptures, to garments that, when laid flat, formed geometric shapes recalling the symmetry of wheel-thrown pots. Throughout, there was a persistent sense of duality: structured yet soft, organic yet engineered, tactile yet futuristic.
Iridescent textiles flashed under the blazing light; oversized hats and sculptural outerwear veered into the surreal. But then came the contrast, a whisper-light tunic in ash green and an urbane black ensemble that grounded the show in a language Miyake always spoke fluently: quiet innovation. These pieces captured the heart of the brand’s legacy, where invention is not a gimmick but a way to honor motion, simplicity, and surprise.
One of the most intriguing additions to this season’s show was the quiet debut of Issey Miyake Foot, a footwear initiative created in collaboration with Asics
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IM Men is a return to the early, rigorous work of Japanese founder Issey Miyake. Photograph: Jay Zoo |
And with it, a return to the rigorous, conceptual experimentation that defined Miyake’s early career. His influence, both aesthetic and philosophical, was everywhere. The very idea of clothing as an extension of movement, of fabric as a medium to be sculpted, continues to underpin the brand’s evolving identity.
One of the most intriguing additions to this season’s show was the quiet debut of Issey Miyake Foot, a footwear initiative created in collaboration with Asics.
The first product: Hyper Taping, a laceless shoe built from dynamic straps that sprout from the brand’s iconic side stripe. The result felt more like wearable sculpture than streetwear, its form recalling cleatless football boots, its function grounded in ergonomic design. Much like Kamoda’s vessels, these shoes seemed to reject any single purpose, instead suitable for a range of activities.
While Homme Plissé, Miyake’s pleated menswear staple, has migrated to nomadic presentations abroad, IM Men in Paris has returned to the rigorous, conceptual experimentation that defined Miyake’s early career
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The designs were contemporary but with a universality that made them feel timeless. Photograph: Jay Zoo |
Through the language of materials, IM Men found an answer that felt neither from the past nor futuristic but rather, timeless. Kamoda may have worked in clay, but his legacy now ripples across new surfaces, carried forward by a house that still believes fashion can be sculpture, and that clothing, like ceramics, can hold memory in motion.
The ceramicist was perhaps most keenly felt in the show’s philosophical undercurrent: the idea that everyday objects, when shaped with care and purpose, can carry emotional resonance. Just as Kamoda’s vessels were never just decorative, these garments weren’t merely for show. They invited a slow gaze, a reconsideration of surface and structure, a connection between hand and material that defies trend cycles.
IM Men’s SS26 show was not about nostalgia or legacy
maintenance. It was an audacious, cerebral continuation of Issey Miyake’s
vision: that clothing is not simply designed, but engineered, often with humor,
always with intelligence, and occasionally with delightful excess. In a city
overrun with maximalism, it offered a quieter, more studied kind of
spectacle, one where fabric and light, tradition, invention and craft could all dance together.
Scroll down to see more highlights from the IM Men collection by Jay Zoo
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Gen Z's shopping habits often fail to align with their values: they covet very affordable brand-new clothing yet they are aware of the environmental problems caused by ultra-fast fashion. |
Generation Z has been called “the sustainability generation”.
Born between 1997 and 2013, 58% of this consumer cohort seek to buy products that are sourced sustainably. Australian Gen Zs say they are willing to pay more for brands that have a positive impact on society.
Yet, at the same time, we have witnessed the meteoric rise of ultra-fast fashion from online, direct-to-consumer retailers such as Shein, Temu and Boohoo. Shein alone generated US$32.5 billion (A$48.3 billion) in revenue in 2024 – a 43% increase from 2022.
There are complexities surrounding Gen Z’s shopping habits and how these often fail to align with their values.
On one hand, they covet a brand-new clothing item that is markedly more affordable when purchased from an ultra-fast fashion brand. On the other hand, they are aware of the environmental harms.
What explains this cognitive dissonance?
Different from their predecessors, Gen Z has grown up with climate change as an urgent issue. Being chronically online means these concerns are not limited to their local environment.
Recent research revealed a pattern of stronger emotions of fear, guilt and outrage about the impacts of climate change among younger people, compared with older groups. These emotions could well be a driver of their activism and engagement with climate change.
They expect companies – those they buy from and work for – to prioritise sustainability in their business practices.
However, Gen Z crave more engaging ways to receive sustainability-related content. This is a worthy consideration for key players in the fashion industry.
Gen Z consumers are plugged into social media trends that appear with every scroll and swipe on TikTok and Instagram. Social media have spiked cultural trends that accelerate fast fashion.
Influencers promote “reps” (slang for replicas) and “dupes” (duplicates): cheaper, imitation versions of high-end fashion items. This is a way to democratise luxury by normalising “superfake” products and making luxury more accessible to a broader audience.
Social media tactics such as “hauls” and get-ready-with-me (“GRWM”) videos entice Gen Zs to get stuck on the treadmill of overconsumption. The idea is for content creators to show off massive amounts of new, trendy clothing. This in turn fuels the desire for consumers to continuously buy what they are seeing online – in bulk.
Fast fashion giants such as Zara and H&M have based their business models on translating what is on catwalks into cheap clothing, produced in mass quantities. Now, ultra-fast fashion brands such as Shein speed up the production cycle, the trend churn and consequently the volume.
Having seven trending items, over two high-quality outfits, makes more sense to Gen Z consumers in the digital age.
The cost-of-living crisis plays a part too. A recent survey of Australian Gen Zs revealed at least 77% are experiencing money concerns.
The biggest demographic to pull back on spending due to economic stress are 18–26-year-olds. Young people typically earn the lowest wages and enjoy less job security. These financial constraints are challenging to Gen Zs seeking to consume more sustainably.
Fast fashion becomes a cheap option for them to stay trendy without breaking the bank.
Gen Z are Shein shoppers, haul lovers, micro-trend followers, and repeat outfit shamers. This stands starkly against their eco-conscious values.
While this seems hypocritical, it is what is referred to as the attitude–behaviour gap – the incongruence between what people say and what they actually do. This is a phenomenon noted across multiple generations.
The attitude–behaviour gap has been widely documented in social psychology and ethical consumerism studies. These underscore that consumer intentions are not reliable predictors of behaviour.
Even ethically minded consumers do not always walk their talk. But we can’t expect individual consumers to be entirely responsible for things like the carbon footprint of fast fashion, or the exploitation of workers in factories.
The clothing industry lacks transparency in business practice and Gen Z consumers often lack information about the products they are buying.
The responsibility to shop sustainably should not fall solely on consumers, but on governments, policymakers and corporations to be more ethical.
Unsurprisingly, 88% of Gen Z shoppers do not trust companies’ sustainability claims.
Despite climate change being a major stressor for Gen Z, the attitude–behaviour gap continues to exist when it comes to hunting for a new outfit.
Being bombarded with persuasive tactics from brands and influencers, the ease of access to new items at the click of a button, and the allure of affordable pricing amid a cost-of-living crisis makes it very difficult for even the most committed Gen Z consumer to buy ethically.
The fashion industry is one of the biggest dangers to the environment in terms of its carbon and raw material footprint, and truckloads of clothing ending up in landfills.
While most young people know and respect Greta Thunberg’s environmental mission, she is not the one they are watching on TikTok or liking on Instagram.
It is time to re-engage with social media content creators in different ways that educate consumers, promote responsible behaviour and advocate for changed regulations and business practices. This might include tried-and-true tactics such as influencer endorsements and haul videos that are refocused on more sustainable options – like online second-hand retailers.
The emergence of “underconsumption core” on TikTok in recent months, as well as “deinfluencing”, where influencers call on their followers to buy less, is promising.
While sustainable clothing has a “bad rap” for being expensive, fast fashion brands are trying to adapt by offering options such as H&M Conscious. Any fashion offering must be convenient, accessible and trendy to capture Gen Z’s attention and wallet.
Marian Makkar, Senior Lecturer in Marketing, RMIT University and Amanda Spry, Senior Lecturer of Marketing, RMIT University
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