Paris Haute Couture: The Geometry of Glamour - Georges Hobeika's New Spring/Summer 2026 Collection

On the first day of Paris Haute Couture SS26, Georges Hobeika unveiled his evocative new collection. 

Georges Hobeika's Spring/Summer 2026 couture collection was presented in Paris, continuing a period of consolidation for the fashion house following its 30-year milestone last year. Called L’Amour, the collection reinforced long-standing priorities: embroidery excellence, fluid construction, and glamour, writes Jeanne-Marie Cilento

Georges Hobeika's shimmering gowns 

amid the glory of the 19th century 

American Cathedral in Paris. 

BENEATH the soaring vaults and stained-glass windows of the Gothic Revival American Cathedral in Paris, Georges Hobeika launched

his Spring/Summer 2026 collection. 

The show reflected the evolution of a couture house that has spent three decades refining its technical language. Founded in Beirut in 1995, Georges Hobeika built a reputation for intricate hand embroidery and sculptural draping before entering the Paris couture calendar in 2001. That dual foundation, Lebanese craftsmanship and Parisian couture discipline, remains central to the fashion house’s identity and was visible in this collection.

This season the silhouettes were elongated and precise, favouring column gowns, sculpted bodices, and draping. Structure was achieved through cut and construction with others using clever internal architecture, allowing garments to move on the body. Strapless gowns, asymmetrical necklines, and subtly contoured shapes recurred throughout the collection, establishing a cohesive visual rhythm rather than a series of statement looks.

Founded in Beirut in 1995, Georges Hobeika built a reputation for intricate hand embroidery and sculptural draping before entering the Paris couture calendar in 2001 

Delicate, translucent embroidery 

was a highlight of the collection. 

Embroidery, Georges Hobeika's defining signature, was handled with restraint and delicacy. The designer has long insisted on developing embroidery motifs in-house, and this season emphasized a gossamer finesse. 

Hand-worked patterns, crystal applications, and metallic thread embroidery were used to articulate seams and frame the body, ensuring that craftsmanship enhanced the shape rather than obscuring it. In an era when many couture collections rely on outsourced embellishment, this insistence on internal expertise remains a distinguishing feature of the label.

The colour palette was deliberately narrow. Whites, nude tones, pale blush, and soft metallics dominated, with darker shades introduced selectively to anchor the collection. This controlled use of colour placed emphasis on texture, surface work, and construction, elements that have consistently defined Georges Hobeika's Paris presentations since the label became a Guest Member of the Chambre Syndicale de la Haute Couture in 2017.

Georges’ focus on embroidery and classic couture proportion is balanced by Jad’s preference for cleaner lines and a more contemporary approach to ornamentation

Father and son design duo, Jad and Georges Hobeika

are now co-creative directors officially since 2022. 

The creative partnership between Georges Hobeika and his son and co-creative director Jad Hobeika, began when he first joined the company in 2019, and continues to shape its direction. 

Georges’ focus on embroidery and classic couture proportion is balanced by Jad’s preference for cleaner lines and a more contemporary approach to ornamentation. The result is a collection that felt measured and assured, rather than transitional.

 L’Amour, did not attempt to redefine the Hobeika aesthetic. Instead, it reinforced a couture vocabulary built over three decades, one grounded in technical discipline, embroidery mastery, and continuity. This collection of exquisite gowns showed the designers' commitment to refinement rather than reinvention, demonstrating that authority in couture is sustained through consistently high-quality work which will now be continued with the next generation. 

Scroll down to see more highlights from the Spring/Summer 2026 Haute Couture collection in Paris