Tuesday, 15 January 2013

Metamorphosis: Exhibition of Moroso Design Collections


Italian design house Moroso is celebrating 60 years of avant-garde furniture design at an exciting new exhibition, reports Ruth Borgobello from Northern Italy

METAMORPHOSIS is the name of the whimsical exhibition recently opened at Casa Cavazzinithe newly renovated sixteenth century building located in the company’s hometown of Udine. The late Italian architect Gae Aulenti designed the gallery that houses the show and the new Museum of Modern and Contemporary Art.

The exhibition traces a kaleidoscopic journey through Moroso’s evolution and is curated by the company’s visionary art director Patrizia Moroso with Marco Viola and Andrea Bruciati. The history of recent design is looked at through the lense of past collections and exhibits projects, furniture, prototypes and photographs to reconstruct the Moroso story.

On display are the most significant series and collections created by the company. The exhibition is also a rare behind the scenes look into the creative workings of the design house. It showcases the iconic collaborations between Moroso and some of the world’s top international designers, including Patrizia Urquiola, Ron Arad, Ross Lovegrove, Marc Newson, Doshi Levien, Tobias Rehberger, Michael Lin, Francesco Simeti and Andrea Sala.

A wonderland of colour and imagination where emotions and ideas are playfully revealed, the exhibition unveils the creative spirit and craftsmanship that sets Moroso apart as a world leader in design. “A walk in time, a lateral exploration of what has been achieved and what could have been achieved: a history of ideas, prototypes, variants, variations, hybrids, influences, interpretations of art, errors,” explains Patrizia Moroso. 

Metamorphosis showcases many of the talented artists who participated in the Moroso Award for Contemporary Art offering a glimpse into the future directions of the company. The exhibition also evokes Moroso’s signature mix of whimsy and forward thinking and illustrates the journey the company has taken to become the dynamic and creative force it is today.

Metamorphosis: Moroso Collections of Design and Visual Arts is part of a series of year long events celebrating 60 years of Moroso. Casa Cavazzini in Udine is open daily from 10:30 to 5pm except Tuesdays.

Click on photographs for full-screen slideshow












 photographs: Ruth Borgobello & model: Bridget Borgobello
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