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| Alis creative director Tobias Birk Nielsen set his new SS26 show on a Copenhagen square by the water. Photograph (above) and cover picture of Stephane Rolland Haute Couture AW25/26 by Jay Zoo for DAM. |
AS THE SUN dipped low over Copenhagen’s waterfront, casting a golden glow across Søren Kierkegaards Plads, Alis brought a cinematic close to the second day of Spring/Summer 2026 shows with a runway experience that was as emotionally resonant as it was visually arresting. Titled Comeback Culture (III), the collection marked the brand’s third installment since its relaunch in 2025 and a powerful affirmation of Alis' renewed presence on the fashion stage. What began as a streetwear voice from Christiania in 1995 has matured into a cultural force, still rooted in skate and youth culture, but with a clearer, more refined sense of identity.
This season’s show unfolded like a visual diary, shifting from beige and blue checks to vibrant mustard, purple plaids and blue pinstripes. The finale, with models stepping into a boat and sailing away under the evening sky, underscored a spirit of departure, movement, and possibility. “The show takes place in the heart of Copenhagen, right by the waterfront, in a public square named after one of Denmark’s most influential philosophers,” said creative director Tobias Birk Nielsen ahead of the show. “Kierkegaard once wrote, ‘To dare is to lose one’s footing for a moment. Not to dare is to lose oneself.’ This makes the location feel especially momentous for Alis. a meaningful nod to the brand’s history, and a personal note to keep faith for the future.” It was a message that felt both intimate and universal, much like the collection itself. ~ Jeanne-Marie Cilento
See all the highlights from the Alis SS26 show in Copenhagen below shot by Jay Zoo for DAM
