Friday, 17 January 2025

Milan Fashion Week: Pietro De Nardi’s Seventies Serenade ~ A New Era for 1989 Studio

In Milan, the 1989 Studio collection was presented in an abstract space with a dash of Seventies style. Photograph: Jay Zoo. Cover picture by Andrea Heinsohn
Against a striking red backdrop adorned with a stylized rotary telephone and a transistor radio, 1989 Studio unveiled its Autumn/Winter 2025-26 presentation at Milan Fashion Week. It signaled a new direction under the creative leadership of Pietro De Nardi, marking a significant departure from the labels’s roots. The phone served as an invitation to dial into the era that inspired the collection: the eclectic and energetic 1970s. Story by Isabella Lancellotti. Photography by Anna Nguyen and Jay Zoo

A stylized phone represents
dialing into another era,
with voluminous jackets
and jeans. Photo: Jay Zoo

THE NEW COLLECTION by 1989 Studio builds on the brand’s established streetwear reputation while moving toward a modern, vintage glamour. Founded in Los Angeles in 2021 by Chaz A. Jordan, the label was acquired by the Italian retail group Folli Follie. 

After the exit of the American, Pietro De Nardi was appointed as creative director in May 2024. The Italian designer's extensive career includes roles with luxury fashion houses such as Ermenegildo Zegna, Louis Vuitton and Max Mara and reflects the group’s intention to evolve the label beyond its streetwear origins. 

De Nardi's new collection draws from the Seventies, a decade of bold self-expression and vibrant counter culture. 
He captures the period with tailored double-breasted suits featuring flared trousers and elongated jackets that evoke disco nights and cinematic style. Overcoats crafted in bouclé and wool offer sophistication, while velvet varsity jackets with embroidered details bring a touch of youthful nostalgia. 
 
Designs include oversized silhouettes and sleek proportions tailored to the individual rather than adhering to a one-size-fits-all unisex aesthetic. A standout aspect of the collection is the innovative reimagining of workwear and sportswear. Overalls crafted from canvas blend utility with style, while suede zip-up jackets featuring cashmere-blend teddy linings offer a luxurious twist on hoodies. 

Tracksuits inspired by the wardrobe of legendary boxer Cassius Clay stand alongside chenille polo shirts inspired by cinema icons, creating a dialogue between athleticism and elegance. Denim plays a central role, with wide-leg styles featuring distressed finishes or patchwork details that pay homage to music legends of the past. 

Pietro De Nardi's debut collection draws from the Seventies, a decade of bold self-expression and vibrant counterculture 

A varsity look with a cap and t-shirt
and a well-cut jacket. Photo: Jay Zoo
Knitwear, borrowing from sweatshirt designs, includes jogging suits rendered in wool and cotton blends, embodying comfort and craftsmanship. The collection’s use of materials, from textured leathers to technical nylons and velvets, demonstrates a commitment to quality and a fresh perspective on classic textiles. 

The palette reflects the warmth and vibrancy of the 1970s. Shades like burgundy, sage green, caramel, and chocolate brown are complemented by dashes of soft pink, electric blue, and fiery red. These hues enhance the nostalgic feel of the collection but with a contemporary edge. 

Accessories complete the look, bridging the past and present with thoughtful details. From leather caps featuring vintage graphics to knee pads reminiscent of rock icons’ stage performances, the accessories add personality and a sense of play. Ankle boots and loafers crafted in corduroy-inspired suede or tweed finish the ensembles with a touch of elegance. 

This collection not only marks the arrival of Pietro De Nardi as creative director but also represents a broader evolution for 1989 Studio. Under its American founder, the brand carved out a niche in the world of high-end streetwear. With the Italian designer at the helm, the focus has shifted toward a more nuanced approach that embraces Italian heritage, a vintage ethos along with a splash of contemporary cool. 

Scroll down to see more highlights from 1989 Studio presentation at Milan Fashion Week 
Milan Fashion Week Autumn/Winter 2025-26: 1989 Studio. Photograph: Anna Nguyen
Milan Fashion Week Autumn/Winter 2025-26: 1989 Studio. Photograph: Anna Nguyen

Milan Fashion Week Autumn/Winter 2025-26: 1989 Studio. Photograph: Anna Nguyen

Milan Fashion Week Autumn/Winter 2025-26: 1989 Studio. Photograph: Anna Nguyen

Milan Fashion Week Autum/Winter 2025-26: 1989 Studio. Photograph: Anna Nguyen

Milan Fashion Week Autumn/Winter 2025-26. 1989 Studio. Photograph: Jay Zoo
Milan Fashion Week Autumn/Winter 2025-26: 1989 Studio. Photograph: Anna Nguyen

Milan Fashion Week Autumn/Winter 2025-26: 1989 Studio. Photograph: Jay Zoo

Milan Fashion Wek Autumn/Winter 2025-26: 1989 Studio. Photograph: Anna Nguyen



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