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| One of the Sixties style porthole hats in the eclectic new Prada SS25 collection in Milan |
PRADA'S Spring/Summer 2025 collection in Milan, co-designed by Miuccia Prada and Raf Simons, was a dynamic exploration of individuality and the overwhelming nature of information in today's world. With each model presenting a uniquely crafted look, the show was a celebration of personal strength and style, breaking away from conventional fashion narratives. The designers deftly blended vintage elements, such as Sixties porthole hats with modern sportswear, creating a striking juxtaposition of looks and eras. The result was a kaleidoscopic mix of sophistication, kooky details, and bold streetwear that left the audience guessing at every turn amid the maze-like set of the show.
The unpredictability of the collection was its defining trait, reflecting the constant bombardment of information we experience daily, whether online or in urban life. Prada and Simons consciously avoided a singular theme, instead offering clashing styles, aimed to resist the algorithms of social media. The playful nods to haute couture, with custom-made footwear and intricate embellishments, added to the engaging mix. Ultimately, the collection championed individuality, inviting each person to project their own style, while also showcasing Prada’s ongoing ability to disrupt fashion norms with avant-garde yet wearable designs. ~ Antonio Visconti
Scroll down to see highlights of the Prada Spring/Summer 2025 Collection in Milan
