Can Fashion Be Sustainable?

Amy Powney, Dame Anna Wintor, Caroline Rush CBE and Liz Bonnin. Photograph by Darren Gerrish.

In London, the British Fashion Council celebrated their Positive Fashion collaboration with BBC Earth and Mother of Pearl with a cocktail reception and film preview at Spencer House, writes Antonio Visconti.

Liz Bonnin, science and natural history presenter welcomed guests and introduced Caroline Rush, British Fashion Council CEO and Jackie Lee-Joe, Chief Marketing Officer for BBC Studios followed by the premier of a short film commissioned by BBC Earth from BBC Studios award-winning Natural History Unit on the tangible opportunity for sustainable fashion choices and mindful consumer behaviour.

Amy Powney, Creative Director of Mother of Pearl closed proceedings with a heartfelt speech on the importance of collaboration.



Caroline Rush, CEO, British Fashion Council said “At the British Fashion Council we recognise that now more than ever is a time to highlight the importance of pursuing Positive Fashion in the industry and keep it at the top of everyone’s agenda to drive change."

Jackie Lee-Joe, CMO BBC studios added: “Through BBC Earth we’re able to reach a global audience who care deeply about our planet and want to understand how the choices they make can impact the natural world. Fashion plays a big part in all of our lives and our film celebrates this creativity whilst demonstrating how informed fashion choices can help create a more sustainable future.”

Amy Powney, Creative Director, Mother of Pearl said “I’m thrilled to be working alongside two iconic British institutions to help inspire positive change. Sustainability is so close to my heart and it is so encouraging to see so many people who share this passion.”